In today’s social media and digital marketing world, we strongly believe that face-to-face meetings are more important than ever before. Expolead combines your online marketing channels and business events to complement each other and to grow your business.
We integrate your event into your marketing communication activites to generate more quality sales leads. We offer end-to-end project management, strategic event planning, training and follow-up of results. You can outsource your entire trade show management process to Expolead. Or, we can provide a little extra bandwidth, just where you need it. It’s up to you.
Integrate the event in your market communication and reach out to your targeted visitors before, during and after the trade show.
Management of all resources and activities before, during and after the event.
Preparing your staff before the event and booth support during the trade show.
Trade shows and events are important communication tools
increase of investments in trade shows and events during the last three years. (IRM, Institutet för Reklam- och Mediestatistik, 2014 )
of B2B marketers rank trade shows as their most effective tool. (CMI 2013 Marketing Benchmark Report.)
Investments in trade shows and events can be more effective
More than 21% of the average B2B marketing budget is spent on trade shows but lack of resources prevents the event project to become effective. (B2B Marketing Benchmark Survey, MarketingSherpa 2011)
of the trade show visitors had not been contacted by any exhibitor before the event. (Marketing Sherpa, Brand Study 2012)
Only 1% of the trade show budget is spent on training of the booth staff. (CEIR, Center for Exhibition Industry Research, 2012)
Expolead makes a difference
With more than 20 years of B2B marketing experience with an emphasis on face-to-face meetings, we can make your next trade show or event more effective.